Still Using Comps to Set Your Nightly Rate? That’s Yesterday’s Strategy.
- Alisha Doyle
- Apr 26
- 2 min read
If your space looks like everything else, it’ll earn like everything else.
In a market saturated with short-term rentals, simply pricing based on comps might be holding your revenue back. Want to command premium rates across your property portfolio? It starts with one thing: elevating your design game.
At Haus of Stile, we don’t just decorate spaces—we design revenue-generating experiences that photograph like a dream and book like a boss.
The Story: From Average to Aspirational
A few months ago, I consulted with the owner of a small but charming mountain cabin that had been stuck at a $185/night rate for over a year. When we reviewed his comps, they were nearly identical—standard furniture, neutral tones, nothing special. His nightly rate was fair... for what it was. But here's the thing—his cabin had so much more potential.
We transformed the interiors: layered textures, cozy lighting, custom furnishings with character, and a moody color palette that told a story. Within three weeks of relaunching the listing with new photos, that same cabin was booking at $275/night—and filling up two months in advance.
Same location. Same footprint. Entirely different positioning.
That’s what smart design delivers—pricing power.
1. Design = Perceived Value
Travelers don’t just book based on size, location, or amenities. They book based on feeling—on how a space looks and makes them imagine themselves inside it. Great design isn’t just aesthetic; it’s emotional storytelling. When a guest sees a space that feels thoughtful, styled, and unique, they don’t question the price—they expect it. Strategic design increases perceived value, allowing you to confidently charge above the local average.
2. Your Photos Sell the Stay
You can have the most beautiful views or central location, but if your photos don’t captivate, your listing will be scrolled right past.
Here’s what you get when we design your space at Haus of Stile:
Photogenic moments in every room
A cohesive visual identity
A listing that stops the scroll
We approach every project with the end in mind—performance in the market. And that begins with stunning, scroll-stopping photography fueled by intentional design.
3. Unique Design = Less Competition
If your space looks like everyone else’s, it will compete on price. If your space looks like no one else’s, it will command a premium.
Guests aren’t just looking for a place to sleep—they want a memory, a mood, a story to share. That’s why design is the new differentiator. You don’t need to slash prices to stay booked—you need to stand out.
Our signature aesthetic blends bold creativity with market-savvy strategy, giving your property a style all its own—and a financial edge.
Time to Stop Competing and Start Commanding
Interior design isn’t fluff. It’s a financial tool. A competitive advantage. And when it’s done right, it shifts your listing from just another stay… to a sought-after destination.
So, I’ll ask again: Still using comps to set your nightly rate? That’s yesterday’s strategy.
At Haus of Stile, we create spaces that photograph like a dream and perform like a business.
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